Becoming a digital marketer

I've always stirred towards digital marketing as the career path I'm looking to head for in the future. I decided to do some research on the requirements in becoming a digital marketer and what are the tiers in digital marketing.

Photo credits: Digital Vidya

Digital marketing is broken down into several forms, among them, the social media manager position suits me the most. Before becoming a social media manager, a fresh graduate starts off becoming a social media coordinator, who is responsible for drafting, posting content and writing captions. Management-level in social media are more focused on the strategy of social media such as determining the social pages to like or accounts to follow.

According to Kruse Control Inc, a Social Media Manager is required to: - Develop relevant content topics to reach the company’s target customers. - Create, curate, and manage all published content (images, video and written). - Monitor, listen and respond to users in a “Social” way while cultivating leads and sales. - Conduct online advocacy and open a stream for cross-promotions. - Develop and expand community and/or influencer outreach efforts. - Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.). - Design, create and manage promotions and Social ad campaigns. - Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review. - Analyze key metrics and tweak strategy as needed. - Compile reports for management showing results (ROI).

After going through research on digital marketing, while I have no issues on the creative sides of becoming a digital marketer, I realized I will have to learn how to be more analytical as it is one of the vital requirements to have as a digital marketer.