LAZY OAF LOOKBOOK DESIGN

This assignment requires students to work in pairs and complete a basic design of a lookbook, that includes attractive visuals, typography and literature elements. This assignment will demonstrate the student's abilty to understand print formats, layout principles and criteria, along with effective page layout designs.

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This 24 page lookbook by my group mate, Fon and I was created for Lazy Oaf's latest summer campaign. I was in charge of the swimwear pages which can be seen in the first half of the lookbook. I was inspired by Lazy Oaf's quirky designs and decided to bring out their playful, fun identity to the pages of the lookbook. Visuals and descriptions were taken from lazyoaf.com.