EcoBank 2018 is a national zero-waste campaign that provides a platform for people to give their pre-loved items a second lease of life, encourage responsible consumption and do their part for charity. The International Fashion Business students of Raffles College of Higher Education were tasked to plan and produce content promoting the event and drawing traffic to @ecobusinesscom's Instagram account.

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As head of the content creating team, my job was to delegate tasks, plan the overall look and aesthetics, assist my teammates, amend their posts based on the client's requests and create social media posts of my own. This experience gave me a taste of what working with a real life client was like, while providing great exposure for my portfolio.

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The infograpics below shows the before and after of @ecobusinesscom's social media reach alongide a collage of the social media postings created in chronological order. The post I'm in charge of the stop motion styling video and the EcoBank social poster which garnered the top liked image post of 76 likes among the 11 posts.